wear | us

wear | us is mindful garment activism, crafted by you.

Give the gift of understated luxury with Betulla, a line of thoughtfully designed essentials in a 70% cotton and 30% hemp blend.

Betulla is sturdy but soft and breathable, 100% biodegradable, beginner-friendly and easy to personalize.

wear | us is

  • DIY-friendly garments for makers who want to dress ethically without the guesswork;
  • Fair compensations for master artisans, and a regenerative business model;
  • Radically sustainable sourcing, with 100% biodegradable materials, grown and woven in Europe.
a picture of a kimono made of a cotton/hemp blend hanging from a drying line in the middle of a field in summer
a picture of a 3/4 sleeves shirt made of a cotton/hemp blend hanging from a drying line in the middle of a field in summer
a picture of a shirt made of a cotton/hemp blend hanging from a drying line in the middle of a field in summer
a picture of a sleeveless shirt made of a cotton/hemp blend hanging from a drying line in the middle of a field in summer
a picture of a pair of pull-up pants made of a cotton/hemp blend hanging from a drying line in the middle of a field in summer
a picture of a pair of pull-up pants made of a cotton/hemp blend hanging from a drying line in the middle of a field in summer

Order a kit

Includes our premium fabric, 100% embroidered labels, 100% cotton thread, patterns, tracing paper and link to online instructions. Create a piece as unique as you are, or hire a friend to make it for you.

Join a maker community

Bring your kit to expert-led community making sessions in beautiful locations across Europe. Enjoy the company, make new friends and leave with a garment you will cherish forever.

Hire an artisan

Wear the change you want to see in the world. You love the vision but let the sewing to the experts? Order a finished piece, we scout artisans with decades of experience to handcraft it for you.